Beyond Consulting was contracted by USAID BGA to develop the “Saudi Market Penetration Program,” aimed at facilitating the entry of SMEs in the service sector into the Saudi market. The program includes an export readiness assessment to identify gaps and areas requiring intervention.
Moreover, comprehensive support to each SME during the business development phase will be provided, including outreach to potential buyers/agents, facilitating the matching process, arranging visits to buyers, conducting business development activities, capacity-building initiatives, and ensuring effective correspondence to ensure successful exports for these SMEs as they enter the Saudi market.
