Samar Diab
Managing Partner, Business and Management Consultant
Samar is a seasoned management consulting professional with over 13 years of hands-on expertise in the dynamic world of consulting. She holds a Master of Business Administration (MBA) from the University of Bedfordshire in the UK and is certified in Innovation Management Yellow Belt (IMYB) by Innovation360, equipping her with cutting-edge tools and methodologies to drive innovation and transformation across organizations.
Her career has been punctuated by a proven track record, having led 30+ projects so far across multiple geographies, including Jordan, UAE, Qatar, and Oman. Her expertise spans a wide spectrum of areas, including business and financial planning, comprehensive market research, strategic marketing, franchising, strategy formulation, implementation, and feasibility studies. Her portfolio includes collaborations with prestigious organizations such as Qatar Development Bank, Riyada Public Authority for Small and Medium Enterprises Development (Oman), GIZ, USAID BGA, Leaders International, Abdul Hameed Shoman Foundation, King Hussein Cancer Center, and many others.
Samar has extensive experience working with MSMEs in various sectors, where she has excelled in helping them develop comprehensive business and financial plans, digital marketing initiatives, export market prioritization strategies, and market entry strategies. These plans encompassed strategies for either penetrating the local market or expanding into international markets, including Saudi Arabia, the USA, Canada, the EU, and other regions. She is driven by results and thrives in the fast-paced landscape of international and culturally diverse business environments.
